Having over 30 years of experience marketing organizations in the Architects, Engineering and Construction (AEC) market made us an ideal partner to help Clearsite develop their new brand. Regardless of our past experience however, it was still vitally important to do the strategic work to define the clients strengths and value to effectively and uniquely position them in this nationally competitive space.

Strategic Positioning Below the Surface
Clearsite is a contracting service that provides vacuum excavation services to several industries. Their job is to safely and efficiently expose what lies beneath the surface on projects in the field. They support commercial construction, utilities, energy, transportation and municipal water and sewer industries. Their value is in the identification of buried infrastructure which can be expensive and, or dangerous, as well as the protection of human life.

Clearsite’s brand communication begins with a graphic identity that illustrates the action of clearing subsurface material while working legibly as the letter “i”. The tagline captures the primary benefit to their customers. Beyond their new and high tech equipment and licensed operators, their subsurface work enables project managers to advance their projects without worry. This not only protects life and the risk of damage to valuable infrastructure, but it also contributes to faster and more efficient development and project timelines.

Are you an architectural firm? Engineering? Construction? Environmental Services? We have 30+ years of experience helping firms like yours generate opportunities and increased RFPs. Call Creative Counsel at 609-575-1415.