RWJ Hamilton is growing fast. To keep pace with the competition, they have acquired a large number of physician practices and assembled a diverse Medical Associates group. These groups serve as prongs that extend the hospital’s brand and services into the community.

With Capital Health and Princeton Healthcare System having a long-standing presence in the region, Creative Counsel helped RWJ Hamilton devise a communications strategy that began to level the playing field.

Utilizing RWJ Hamilton’s existing corporate graphic system, Creative Counsel explored exciting new concepts that positioned their medical associates as an integrated component of their long trusted brand. This unique concept achieved strong competitive differentiation by establishing RWJ Medical Associates as a unified “Coordinated Care” system.

Creative Counsel also worked with RWJ Hamilton’s Foundation to market their fundraising programs. The success of the Foundation’s efforts led to the development of the first dedicated Pediatric Emergency Center in the region.