In a crowded marketplace, with all sorts of products and services clamoring for attention, how can your company gain a toehold?
You have to make your case — state your value proposition — clearly and concisely. That's where I, as a writer, come in. My job is to help clients communicate the concepts and messages that resonate with their target audiences, using the language they respond to. Even if that means occasionally dangling a preposition.
For guidance, I turn to the words of Mark Twain, who said, "The more you explain it, the more I don't understand it" — a constant reminder that a clearly written paragraph is much more useful than five pages of redundant jargon.
At Creative Counsel, we listen closely to clients, for they know their products and services best. Through our unique processes and creative insights, we develop the most effective marketing strategies that enable businesses to tell their story in the most compelling way.
It's all about gaining traction in the marketplace. When the power of the written word is leveraged, your company can achieve its objectives."